{"id":2978,"date":"2026-08-26T09:53:24","date_gmt":"2026-08-26T09:53:24","guid":{"rendered":"https:\/\/www.lechaocandy.com\/?p=2978"},"modified":"2026-08-26T09:53:24","modified_gmt":"2026-08-26T09:53:24","slug":"best-candy-for-supermarkets-shelves-placement","status":"publish","type":"post","link":"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/","title":{"rendered":"Best Candy for Supermarkets: What and Where to Put on Your Shelves?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Choosing candy for a supermarket is not simply a matter of finding popular products. A supermarket shelf has limited space, and different candies attract consumers for different reasons. Some rely on familiarity, while others depend on novelty, strong flavors, visual appeal, or impulse purchasing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For supermarket owners and category buyers, the better question is therefore not only <strong>\u201cWhat candy should I stock?\u201d<\/strong> but also <strong>\u201cWhere should I place it?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A standard gummy may perform well as a core shelf product, while a colorful 3D gummy may be better suited to an eye-level display or promotional area. Understanding this relationship between candy selection, consumer psychology, and shelf placement can help retailers make better use of limited shelf space.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u30c8\u30b0\u30eb\u76ee\u6b21\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u30c8\u30b0\u30eb<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#What_Makes_a_Best_Candy_for_Supermarket_Shelves\" >What Makes a Best Candy for Supermarket Shelves?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Visual_Appeal\" >Visual Appeal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Familiarity_and_Purchase_Confidence\" >Familiarity and Purchase Confidence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Novelty_and_Curiosity\" >Novelty and Curiosity<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Where_Should_You_Put_Candy_on_Supermarket_Shelves\" >Where Should You Put Candy on Supermarket Shelves?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Eye-Level_Shelves_Put_High-Potential_Products_Here\" >Eye-Level Shelves: Put High-Potential Products Here<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Lower_Shelves_Use_for_Larger_Packs_and_Family_Purchases\" >Lower Shelves: Use for Larger Packs and Family Purchases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Checkout_and_High-Traffic_Areas_Use_Impulse_Candy\" >Checkout and High-Traffic Areas: Use Impulse Candy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Endcaps_and_Promotional_Displays_Use_Novelty_Products\" >Endcaps and Promotional Displays: Use Novelty Products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Which_Candy_Should_You_Put_Together\" >Which Candy Should You Put Together?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Put_Core_and_Novelty_Gummies_Together\" >Put Core and Novelty Gummies Together<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Separate_Different_Consumption_Occasions\" >Separate Different Consumption Occasions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Recommended_Candy_Shelf_Strategy_by_Product_Type\" >Recommended Candy Shelf Strategy by Product Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#How_Consumer_Psychology_Should_Influence_Your_Shelf_Layout\" >How Consumer Psychology Should Influence Your Shelf Layout<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Use_Familiar_Products_to_Reduce_Purchase_Friction\" >Use Familiar Products to Reduce Purchase Friction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Use_Novel_Products_to_Create_Curiosity\" >Use Novel Products to Create Curiosity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Use_Visual_Contrast_to_Capture_Attention\" >Use Visual Contrast to Capture Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Place_Easy-Decision_Products_in_High-Traffic_Areas\" >Place Easy-Decision Products in High-Traffic Areas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#How_to_Build_a_Balanced_Supermarket_Candy_Shelf\" >How to Build a Balanced Supermarket Candy Shelf<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Core_Products\" >Core Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Attention_Products\" >Attention Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Trial_Products\" >Trial Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Impulse_Products\" >Impulse Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Premium_or_Differentiated_Products\" >Premium or Differentiated Products<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#How_LeChao_Candy_Can_Support_Your_Supermarket_Assortment\" >How LeChao Candy Can Support Your Supermarket Assortment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.lechaocandy.com\/ja\/best-candy-for-supermarkets-shelves-placement\/#Conclusion_The_Best_Supermarket_Candy_Is_the_Right_Candy_in_the_Right_Place\" >Conclusion: The Best Supermarket Candy Is the Right Candy in the Right Place<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Best_Candy_for_Supermarket_Shelves\"><\/span>What Makes a Best Candy for Supermarket Shelves?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before deciding where to put a product, retailers need to understand why consumers may choose it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Visual_Appeal\"><\/span>Visual Appeal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Candy is a highly visual category. Consumers can often recognize a product from its colors, shapes, packaging, and product images before reading the product name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes visually distinctive products useful for attracting attention in a crowded candy section.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gummy candy<\/strong>, for example, can use different colors, shapes, and flavors to create variety. <strong>3D\/4D\u30b0\u30df\u30ad\u30e3\u30f3\u30c7\u30a3<\/strong> can go further by using unusual shapes that encourage consumers to stop and look at the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jelly beans also provide strong visual variety because their multiple colors can make a display look more dynamic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Familiarity_and_Purchase_Confidence\"><\/span>Familiarity and Purchase Confidence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers are generally more comfortable purchasing products they understand quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A shopper who already knows what gummies, chocolate, or licorice are does not need much information before making a decision. This reduces what can be called <strong>purchase friction<\/strong>\u2014the hesitation caused by uncertainty about the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For this reason, familiar categories such as gummy candy, chocolate candy, and licorice can serve as reliable core products on a supermarket shelf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Novelty_and_Curiosity\"><\/span>Novelty and Curiosity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Familiarity encourages confidence, but too much familiarity can make a shelf less interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Novelty provides another psychological trigger. Unusual shapes, sour flavors, fillings, and different textures give shoppers a reason to explore a product they have not purchased before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u9178\u3063\u3071\u3044\u30b0\u30df\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc<\/strong>, <strong>3D\/4D\u30b0\u30df\u30ad\u30e3\u30f3\u30c7\u30a3<\/strong>\u305d\u3057\u3066 <strong>filled gummy candy<\/strong> can therefore play an important role as products designed to stimulate curiosity rather than simply satisfy an existing preference.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/04\/Global-Gummy-Candy-Supply-Chain-China-vs.-SE-Asia-vs.-Turkey-Compared.webp\" alt=\"\u4e16\u754c\u306e\u30b0\u30df\u30ad\u30e3\u30f3\u30c7\u30a3\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u3001\u4e2d\u56fd\u5bfe\u6771\u5357\u30a2\u30b8\u30a2\u5bfe\u30c8\u30eb\u30b3\u306e\u6bd4\u8f03\" class=\"wp-image-2736\" srcset=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/04\/Global-Gummy-Candy-Supply-Chain-China-vs.-SE-Asia-vs.-Turkey-Compared.webp 1200w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/04\/Global-Gummy-Candy-Supply-Chain-China-vs.-SE-Asia-vs.-Turkey-Compared-300x200.webp 300w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/04\/Global-Gummy-Candy-Supply-Chain-China-vs.-SE-Asia-vs.-Turkey-Compared-768x512.webp 768w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/04\/Global-Gummy-Candy-Supply-Chain-China-vs.-SE-Asia-vs.-Turkey-Compared-18x12.webp 18w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/04\/Global-Gummy-Candy-Supply-Chain-China-vs.-SE-Asia-vs.-Turkey-Compared-600x400.webp 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Should_You_Put_Candy_on_Supermarket_Shelves\"><\/span>Where Should You Put Candy on Supermarket Shelves?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product selection is only half of the merchandising decision. <strong>Shelf position influences how easily consumers notice and access a product.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eye-Level_Shelves_Put_High-Potential_Products_Here\"><\/span>Eye-Level Shelves: Put High-Potential Products Here<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eye-level space is valuable because shoppers can see products in this area without deliberately looking up or down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This position can be used for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Core gummy products<\/li>\n\n\n\n<li>Popular SKUs<\/li>\n\n\n\n<li>Higher-margin products<\/li>\n\n\n\n<li>Products with strong packaging appeal<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A standard gummy product is often a good candidate because consumers already understand the category. Its job is not necessarily to surprise shoppers but to make the purchasing decision easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a new product, eye-level placement can also help overcome the disadvantage of low familiarity. If shoppers do not yet know the brand or product, visibility becomes more important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is not to put every product at eye level. If everything receives equal priority, the advantage of the position disappears.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lower_Shelves_Use_for_Larger_Packs_and_Family_Purchases\"><\/span>Lower Shelves: Use for Larger Packs and Family Purchases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lower shelves can work well for products that consumers are purchasing in larger quantities or for sharing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential products include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large gummy bags<\/li>\n\n\n\n<li>\u30b8\u30a7\u30ea\u30fc\u30d3\u30fc\u30f3\u30ba<\/li>\n\n\n\n<li>Sharing packs<\/li>\n\n\n\n<li>Family-size candy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These products often involve a more deliberate purchasing decision. A shopper may already have a specific quantity or consumption occasion in mind, making maximum visual exposure less critical.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lower shelf placement can also allow supermarkets to reserve their most valuable visibility zones for products with stronger impulse potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checkout_and_High-Traffic_Areas_Use_Impulse_Candy\"><\/span>Checkout and High-Traffic Areas: Use Impulse Candy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Checkout areas are particularly relevant to <strong>impulse purchasing<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The consumer is already in a purchasing environment and may have little time or intention to evaluate the product. Candy with an accessible price, attractive appearance, and immediately understandable proposition can benefit from this environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good candidates include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9178\u3063\u3071\u3044\u30b0\u30df<\/li>\n\n\n\n<li>Small candy packs<\/li>\n\n\n\n<li>Novelty gummies<\/li>\n\n\n\n<li>Colorful candy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sour gummies can be particularly suitable because the flavor itself creates a strong sensory proposition. A shopper may see the product and think about the taste before consciously planning the purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The principle is simple: <strong>the less consideration a product requires, the more suitable it can be for an impulse-oriented location.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Endcaps_and_Promotional_Displays_Use_Novelty_Products\"><\/span>Endcaps and Promotional Displays: Use Novelty Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Endcaps and promotional displays provide opportunities to introduce products that need additional attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good candidates include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3D\/4D\u30b0\u30df\u30ad\u30e3\u30f3\u30c7\u30a3<\/li>\n\n\n\n<li>New products<\/li>\n\n\n\n<li>Seasonal candy<\/li>\n\n\n\n<li>Limited-edition flavors<\/li>\n\n\n\n<li>Promotional SKUs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Novelty products benefit from visibility because curiosity is difficult to trigger if consumers never notice the product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 3D gummy with an unusual shape may have limited impact when buried among dozens of standard candy packages. Put it in a more prominent location, however, and the unusual shape can become the reason a shopper stops.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1600\" height=\"893\" src=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-1600x893.webp\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-1600x893.webp 1600w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-300x167.webp 300w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-767x428.webp 767w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-18x10.webp 18w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-1536x857.webp 1536w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-1200x670.webp 1200w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-600x335.webp 600w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table-598x334.webp 598w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/place-gummy-candy-at-checkout-table.webp 1974w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Candy_Should_You_Put_Together\"><\/span>Which Candy Should You Put Together?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shelf placement is not only about putting products at different heights. <strong>Product adjacency<\/strong> also affects how shoppers navigate the category.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_Core_and_Novelty_Gummies_Together\"><\/span>Put Core and Novelty Gummies Together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A supermarket could create a progression such as:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Standard Gummies \u2192 Sour Gummies \u2192 3D\/4D Gummies \u2192 Filled Gummies<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This structure moves consumers from familiar products toward products with stronger novelty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Standard gummies provide category recognition. Sour gummies add flavor stimulation. 3D\/4D gummies introduce visual novelty, while filled gummies provide a different texture and flavor experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This gives shoppers multiple reasons to explore the same product category.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Separate_Different_Consumption_Occasions\"><\/span>Separate Different Consumption Occasions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Another approach is to organize products around how consumers intend to consume them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u3048\u3070\u3001\u3053\u3046\u3060\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Individual treats<\/li>\n\n\n\n<li>Family sharing<\/li>\n\n\n\n<li>Impulse purchases<\/li>\n\n\n\n<li>Gifting<\/li>\n\n\n\n<li>Novelty or entertainment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A shopper looking for a small personal treat does not necessarily have the same requirements as someone buying candy for a family gathering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organizing products according to consumption occasions can make the shelf easier to understand and reduce decision friction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recommended_Candy_Shelf_Strategy_by_Product_Type\"><\/span>Recommended Candy Shelf Strategy by Product Type<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Candy Type<\/th><th>Main Consumer Trigger<\/th><th>Recommended Position<\/th><\/tr><\/thead><tbody><tr><td>\u30b0\u30df\u30ad\u30e3\u30f3\u30c7\u30a3<\/td><td>Familiarity + variety<\/td><td>Eye level\/core shelf<\/td><\/tr><tr><td>Sour Gummy<\/td><td>Sensory stimulation<\/td><td>Eye level\/impulse area<\/td><\/tr><tr><td>3D\/4D\u30b0\u30df<\/td><td>Novelty + curiosity<\/td><td>Endcap\/eye level<\/td><\/tr><tr><td>\u5145\u586b\u30b0\u30df<\/td><td>Surprise + texture<\/td><td>Eye level\/novelty section<\/td><\/tr><tr><td>\u30b8\u30a7\u30ea\u30fc\u30d3\u30fc\u30f3\u30ba<\/td><td>Variety + familiarity<\/td><td>Core shelf \/ lower shelf<\/td><\/tr><tr><td>\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u83d3\u5b50<\/td><td>Familiarity + indulgence<\/td><td>Core shelf \/ promotional area<\/td><\/tr><tr><td>\u7518\u8349\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc<\/td><td>Familiarity + specific taste preference<\/td><td>Dedicated candy section<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These recommendations should not be treated as fixed rules. Actual placement should also reflect store traffic, sales data, package size, margins, promotional activity, and the behavior of the supermarket&#8217;s specific shoppers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Consumer_Psychology_Should_Influence_Your_Shelf_Layout\"><\/span>How Consumer Psychology Should Influence Your Shelf Layout<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Familiar_Products_to_Reduce_Purchase_Friction\"><\/span>Use Familiar Products to Reduce Purchase Friction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers often make quick decisions in supermarkets. Familiar candy categories require less explanation because shoppers already understand the basic product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This makes products such as gummies, chocolate, and licorice useful anchors for the category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They provide a stable foundation around which retailers can introduce more experimental products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Novel_Products_to_Create_Curiosity\"><\/span>Use Novel Products to Create Curiosity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Novelty gives consumers a reason to stop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A product with an unusual shape, sour flavor, filling, or texture can create a simple psychological question:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cWhat is this like?\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That question can be enough to trigger product exploration, particularly when the product is positioned in a highly visible area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Visual_Contrast_to_Capture_Attention\"><\/span>Use Visual Contrast to Capture Attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A candy shelf should not look like hundreds of identical packages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retailers can create visual contrast through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Different package colors<\/li>\n\n\n\n<li>Different candy shapes<\/li>\n\n\n\n<li>Different package sizes<\/li>\n\n\n\n<li>Different product formats<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">However, contrast should not become visual clutter. Products still need clear category organization so shoppers can understand the shelf quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Place_Easy-Decision_Products_in_High-Traffic_Areas\"><\/span>Place Easy-Decision Products in High-Traffic Areas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Products that require little consideration are natural candidates for high-traffic and impulse-oriented locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small packs, familiar flavors, accessible price points, and visually attractive packaging can all reduce the amount of thought required before purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why shelf strategy should consider <strong>how consumers make decisions<\/strong>, not simply which products have the highest overall sales.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1974\" height=\"1102\" src=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket.webp\" alt=\"eye catching gummy candy on shelf of supermarket\" class=\"wp-image-2985\" srcset=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket.webp 1974w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket-300x167.webp 300w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket-768x429.webp 768w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket-18x10.webp 18w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket-1200x670.webp 1200w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2026\/08\/eye-catching-gummy-candy-on-shelf-of-supermarket-600x335.webp 600w\" sizes=\"(max-width: 1974px) 100vw, 1974px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_a_Balanced_Supermarket_Candy_Shelf\"><\/span>How to Build a Balanced Supermarket Candy Shelf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A strong assortment should not consist entirely of best-selling traditional products or entirely of novelty candy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, divide the assortment into several roles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Products\"><\/span>Core Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These are familiar products that consumers already understand and may purchase repeatedly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include standard gummies, chocolate, and licorice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attention_Products\"><\/span>Attention Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These products are designed to make shoppers notice the category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3D\/4D gummies, colorful gummies, and visually distinctive jelly beans can serve this function.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trial_Products\"><\/span>Trial Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These products give shoppers a reason to experiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sour gummies and filled gummies can provide stronger sensory or textural differences from conventional candy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impulse_Products\"><\/span>Impulse Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Small, accessible candy packs can work well in checkout and high-traffic areas where purchasing decisions happen quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Premium_or_Differentiated_Products\"><\/span>Premium or Differentiated Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These products can add variety and increase the perceived value of the overall candy assortment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exact balance should depend on the store format, shopper profile, available shelf space, and actual sales performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_LeChao_Candy_Can_Support_Your_Supermarket_Assortment\"><\/span>How LeChao Candy Can Support Your Supermarket Assortment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For supermarket buyers, having access to multiple candy categories makes it easier to build an assortment around different consumer motivations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeChao Candy provides products including <strong>gummy candy, sour gummy candy, 3D\/4D gummy candy, filled gummy candy, jelly beans, licorice candy, marshmallows, and chocolate candy<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This range allows buyers to select products according to their intended shelf role rather than treating every candy SKU as interchangeable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a supermarket could use standard gummies as core products, sour gummies and filled gummies to encourage trial, and 3D\/4D gummies to create visual attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"803\" src=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2.webp\" alt=\"\u5378\u58f2\u30ad\u30e3\u30f3\u30c7\u30a3\u30e1\u30fc\u30ab\u30fc\u3001\u53b3\u683c\u306a\u98df\u54c1\u5b89\u5168\u7ba1\u7406\" class=\"wp-image-1063\" srcset=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2.webp 2000w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-300x120.webp 300w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-768x308.webp 768w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-1200x482.webp 1200w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-600x241.webp 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u3068\u3057\u3066 <strong><a href=\"https:\/\/www.lechaocandy.com\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\">candy manufacturer and wholesale candy supplier<\/a><\/strong>, LeChao Candy can also support bulk purchasing and customized candy projects for businesses developing their own product lines. For supermarkets interested in differentiated products, an experienced <strong><a href=\"https:\/\/www.lechaocandy.com\/ja\/custom-candy-manufacturer\/\" target=\"_blank\" data-type=\"page\" data-id=\"108\" rel=\"noreferrer noopener\">\u30aa\u30fc\u30c0\u30fc\u30e1\u30a4\u30c9\u30ad\u30e3\u30f3\u30c7\u30a3\u30e1\u30fc\u30ab\u30fc<\/a><\/strong> can provide additional options for product and packaging development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The objective should not be to stock as many products as possible. It should be to create an assortment in which every SKU has a clear commercial purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_The_Best_Supermarket_Candy_Is_the_Right_Candy_in_the_Right_Place\"><\/span>Conclusion: The Best Supermarket Candy Is the Right Candy in the Right Place<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The best candy for a supermarket is not necessarily the product with the highest general popularity. Its performance depends partly on <strong>where it is placed and what consumer behavior it is designed to trigger<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A practical strategy is to combine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Familiar products<\/strong> for purchase confidence<\/li>\n\n\n\n<li><strong>Novel products<\/strong> for curiosity<\/li>\n\n\n\n<li><strong>Visually distinctive products<\/strong> for attention<\/li>\n\n\n\n<li><strong>Small packs<\/strong> for impulse purchasing<\/li>\n\n\n\n<li><strong>Larger packs<\/strong> for sharing and planned purchases<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then match each product with an appropriate shelf position.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Standard gummies can anchor the core shelf. Sour and small-format candy can work in impulse areas. 3D\/4D gummies can benefit from eye-level or endcap placement. Larger packs can move to lower shelves, while familiar chocolate and licorice can provide stable alternatives.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The central principle is straightforward:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Choose the candy according to why consumers buy it, then place it where that purchasing motivation is most likely to work.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For supermarket buyers, this approach turns candy selection from a simple purchasing decision into a more deliberate <strong>category and shelf merchandising strategy<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Choosing candy for a supermarket is not simply a matter of finding popular products. A supermarket shelf has limited space, and different candies attract consumers for different reasons. Some rely on familiarity, while others depend on novelty, strong flavors, visual appeal, or impulse purchasing. For supermarket owners and category buyers, the better question is therefore not only \u201cWhat candy should I stock?\u201d but also \u201cWhere should I place it?\u201d A standard gummy may perform well as a core shelf product, while a colorful 3D gummy may be better suited to an eye-level display or promotional area. Understanding this relationship between candy selection, consumer psychology, and shelf placement can help retailers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[18],"tags":[],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/posts\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/comments?post=2978"}],"version-history":[{"count":10,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/posts\/2978\/revisions"}],"predecessor-version":[{"id":2990,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/posts\/2978\/revisions\/2990"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/media\/2984"}],"wp:attachment":[{"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/media?parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/categories?post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ja\/wp-json\/wp\/v2\/tags?post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}