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As the confectionery sector of the global economy grows through continual innovation, confectionery products have developed various forms of candies. These forms include traditional chocolate confections that are widely accepted, as well as the growing demand for gummy confections.
In this article, we will compare and analyze gummy candies with other candies from multiple dimensions to help consumers and businesses better understand the characteristics and market trends of these candies.
The Unique Charm of Gummy Candies
Gummy candy is a type of soft candy that has gained popularity among consumers due to its unique characteristics. In addition to being made from many different types of candy, including chocolate and hard candy, gummy candy has several distinguishing features:
Texture and Taste
The taste and texture of gummy candy are one of the primary reasons for its popularity among consumers. While hard candy and chocolate have more rigid textures, gummy candies have a soft, chewy, and elastic texture. As such, gummy candies offer consumers a completely different eating experience, particularly for individuals who prefer softer textures and will not require extensive chewing; gummy candies will always be the preferred choice for those consumers.
Diverse Flavors and Shapes
Another major advantage of gummy candies is their ability to offer a variety of flavours and shapes. Gummy candies are available in sweet and sour flavours, providing consumers with something that will please every palate. In addition to the variety of flavours of gummy candies, the different shapes of gummy candies are also important to their popularity. Whether it is a gummy bear, a gummy snake, or other animal-shaped gummies, the shape and design of gummy candies provide an additional form of visual enjoyment.
Health Trends
In recent years, as an increasing number of consumers raise their awareness of health, gummy candies will have launched an increasing number of lower-sugar, sugar-free, and nutrilo-loaded (vitamin; collagen) options on the market. Healthy gummy candies have received positive feedback from the market, particularly from youth and health advocates.
Advantages of Other Candies
Although gummy candies are becoming increasingly popular in the marketplace, there are still many types of candy and they’ve got plenty of advantages. Older types of candy (hard; chocolate) also have their benefits.
Durability of Hard Candies
Hard candy is one of the most widely available candy types in the world today. Most hard candy has a longer shelf life than soft candy, making it significantly easier to store for long periods of time. Hard candy is also relatively unaffected by environmental factors like heat and humidity; therefore, it’s much easier to store and transport hard candy than soft candy.
The Premium Positioning of Chocolate Candies
When it comes to gift giving, many consumers prefer chocolate candies over other types. The premium status associated with chocolate candies goes beyond what people think of when they think of candy gifts; chocolate is also a very easy type of food to give as a gift for special occasions or holidays due to its richness and multi-layered flavors.
The Classic Status of Traditional Candies
In addition to the traditional gummy and chocolate-based confections, other types of classic candies such as licorice and traditional candy bars continue to remain popular among many consumers and continue to occupy very specific niches in the marketplace, though the market share for such products is not nearly as large as the gummy confectionery market.
Comparison of Various Candies
Below is a comparison table of gummy candies with other types of candy to help you quickly understand the differences between them:
| Feature | 구미 캔디 | Hard Candy | 초콜릿 캔디 | Other Traditional Candies (e.g., Licorice) |
|---|---|---|---|---|
| Texture | Soft, elastic, chewy | Hard, crunchy | Rich, smooth, layered | Varies by type (usually hard or soft) |
| Shelf Life | Short (affected by temperature and humidity) | Long (can be stored for a long time) | Medium (affected by temperature changes) | Long (depends on candy type) |
| Target Audience | Consumers who prefer soft textures | Consumers who like hard textures or need long-lasting enjoyment | Consumers who enjoy chocolate or high-end desserts | Consumers who prefer traditional flavors |
| Market Position | Primarily for teens and children, gradually shifting toward health-conscious products | Classic, popular with general consumers, suitable for long-term storage and transport | High-end market, commonly used for holidays and gifts | Niche market or traditional candy enthusiasts |
| Innovation | High, with many new shapes and flavors | Low, most products have traditional shapes and flavors | High, strong innovation in flavors and packaging | Low, mainly retains traditional flavors and forms |
| Health Options | Low-sugar, sugar-free, enriched with vitamins and other health versions | Few sugar-free or low-sugar options | Occasionally offers low-sugar or sugar-free versions | Few health options available |
Market Comparison of Gummy Candies with Other Candies
Gummy candies have had tremendous success in the marketplace as evidenced by the continued global growth of this product category among younger consumers (particularly children and teenagers) due to an increase in its popularity. Gummy candies have demonstrated far superior taste compared to both hard and chocolate-type candies, which makes gummy candies applicable to a much wider variety of consumers’ needs.
However, chocolate candies and hard candies still hold significant advantages in the festive gift, luxury goods market, and storage and transportation sectors. Chocolate candies hold a particularly important position in the high-end market, while hard candies maintain strong competitiveness in the budget confectionery market.
LeChao Candy: Leading Soft Candy Manufacturer with Custom Service
1991년에 설립되었습니다, 르차오 캔디 is an innovative candy manufacturer that specializes in producing gummy candy, licorice candy, jelly beans, marshmallows, and chocolate candy. With over 500 different candy molds, we offer the widest variety of candy shapes available in today’s market!
Our goal is to provide our clients with custom-made recipes, fast quotes, and strict quality control so that each manufactured candy meets the highest standards.
르차오 캔디 provides retailers and wholesalers with quality confectionery and logistics services globally. Helping brands grow in a competitive environment through innovative confectionery is what we do best!
