{"id":3058,"date":"2026-09-26T02:03:52","date_gmt":"2026-09-26T02:03:52","guid":{"rendered":"https:\/\/www.lechaocandy.com\/?p=3058"},"modified":"2026-09-26T02:03:58","modified_gmt":"2026-09-26T02:03:58","slug":"candy-product-brief-template","status":"publish","type":"post","link":"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/","title":{"rendered":"How to Prepare a Candy Product Brief for Your Manufacturer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A clear <strong>candy product brief<\/strong> helps a manufacturer understand what you actually want to develop. Instead of going back and forth over basic requirements, you can give the manufacturer a clear starting point for formulation, sampling, packaging, and quotation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You do not need to define every technical detail yourself. Your brief should mainly explain the <strong>commercial target and desired product<\/strong>, while the manufacturer&#8217;s R&amp;D team can advise on how to make it manufacturable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow LeChao, a <strong><a href=\"https:\/\/www.lechaocandy.com\/ko\/\" data-type=\"page\" data-id=\"22\" target=\"_blank\" rel=\"noreferrer noopener\">professional soft candy manufacturer<\/a><\/strong>, to find out how to prepare a product brief!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\ubaa9\ucc28<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\ubaa9\ucc28 \ud1a0\uae00\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\ud1a0\uae00<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Define_Your_Target_Market\" >Define Your Target Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Describe_the_Desired_Taste_and_Texture\" >Describe the Desired Taste and Texture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Specify_the_Color\" >Specify the Color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Define_the_Candy_Shape\" >Define the Candy Shape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Set_the_Weight\" >Set the Weight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Define_the_Packaging\" >Define the Packaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Set_Your_Budget_and_Order_Requirements\" >Set Your Budget and Order Requirements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#Define_Your_Sample_and_Approval_Standards\" >Define Your Sample and Approval Standards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#A_Simple_Candy_Product_Brief_Template\" >A Simple Candy Product Brief Template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.lechaocandy.com\/ko\/candy-product-brief-template\/#From_Product_Brief_to_Candy_Development\" >From Product Brief to Candy Development<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Target_Market\"><\/span>Define Your Target Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start with <strong>where and how you plan to sell the candy<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target country or region<\/li>\n\n\n\n<li>Target consumers<\/li>\n\n\n\n<li>Sales channels<\/li>\n\n\n\n<li>\uc81c\ud488 \ud3ec\uc9c0\uc154\ub2dd<\/li>\n\n\n\n<li>Expected price level<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Target market: Southeast Asia<br>Consumers: Children and teenagers<br>Sales channel: Convenience stores and supermarkets<br>Positioning: Affordable, colorful gummy candy<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This information matters because consumer preferences, regulations, packaging requirements, and acceptable price points can vary between markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also gives the manufacturer context for making recommendations instead of treating your product as a generic candy project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Describe_the_Desired_Taste_and_Texture\"><\/span>Describe the Desired Taste and Texture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Be specific about <strong>flavor and mouthfeel<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brief can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub9db<\/li>\n\n\n\n<li>Sweetness<\/li>\n\n\n\n<li>Sourness<\/li>\n\n\n\n<li>\ucac4\uae43\ud568<\/li>\n\n\n\n<li>Softness or firmness<\/li>\n\n\n\n<li>Filling or coating<\/li>\n\n\n\n<li>Desired aftertaste<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For example, \u201cstrawberry gummy\u201d is a starting point, but \u201csoft strawberry gummy with moderate sweetness and a light sour finish\u201d gives the manufacturer much more useful information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to match an existing product, provide a <strong>reference sample, product link, or photograph<\/strong> whenever possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you are unsure which formulation can achieve the desired texture, leave the technical formulation to the manufacturer and describe the consumer experience you want.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Specify_the_Color\"><\/span>Specify the Color<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Color should be included in the brief, particularly for branded or visually distinctive candy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc0c9\uc0c1<\/strong><\/li>\n\n\n\n<li>Number of colors<\/li>\n\n\n\n<li>Natural or artificial colors<\/li>\n\n\n\n<li>Single-color or multi-color design<\/li>\n\n\n\n<li>Reference color or Pantone number, if available<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Three-layer gummy: red, orange, and yellow.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">You can also explain the reason behind the requirement, such as matching your brand identity or creating a specific visual effect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appropriate color system may also depend on your target market and formulation. LeChao states that it can provide natural or artificial color options for customized candy according to customer requirements and target markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_the_Candy_Shape\"><\/span>Define the Candy Shape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tell the manufacturer exactly what you want the candy to look like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa8\uc591<\/li>\n\n\n\n<li>Approximate dimensions<\/li>\n\n\n\n<li>Existing or custom mold<\/li>\n\n\n\n<li>Reference images<\/li>\n\n\n\n<li>Logo, character, or other design elements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If an existing shape is acceptable, say so. This may give the manufacturer more flexibility during development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the shape is central to your brand, explain that you need a <strong>custom candy mold<\/strong> rather than simply requesting a similar shape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeChao currently lists more than <strong>\uae30\uc874 \uce94\ub514 \ubab0\ub4dc 500\uac1c<\/strong> and also provides customized mold development for unique product shapes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_the_Weight\"><\/span>Set the Weight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Weight per piece<\/strong> is easy to overlook, but it affects the product&#8217;s cost, packaging, portion size, and overall appearance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brief should ideally state:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weight per piece<\/li>\n\n\n\n<li>Pieces per package<\/li>\n\n\n\n<li>Net weight per package<\/li>\n\n\n\n<li>Approximate candy dimensions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">5 g per piece \u00d7 20 pieces = 100 g per bag.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If you have not decided on the exact weight, provide your target retail price and package size instead. The manufacturer can then recommend a practical combination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For some products, the weight can also be part of the brand experience. A small individually packed candy and a larger novelty gummy may require very different product structures even if they use the same flavor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_the_Packaging\"><\/span>Define the Packaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Packaging requirements should be included before sampling is finalized, because the product and packaging need to work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud328\ud0a4\uc9d5 \ud615\uc2dd<\/li>\n\n\n\n<li>Package weight<\/li>\n\n\n\n<li>Packaging material, if known<\/li>\n\n\n\n<li>Individual or bulk packaging<\/li>\n\n\n\n<li>Artwork<\/li>\n\n\n\n<li>Logo<\/li>\n\n\n\n<li>Label language<\/li>\n\n\n\n<li>Barcode<\/li>\n\n\n\n<li>Retail or wholesale packaging<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">100 g stand-up pouch, full-color printing, English labeling, resealable opening.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">If you do not know which packaging format is appropriate, simply explain your sales channel and target price.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeChao&#8217;s published custom candy service includes <strong>packaging design and brand labeling<\/strong>, alongside customization of flavor, color, shape, coating, and other product elements. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Your_Budget_and_Order_Requirements\"><\/span>Set Your Budget and Order Requirements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your manufacturer also needs to understand the project&#8217;s commercial boundaries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Target purchase price<\/li>\n\n\n\n<li>Initial order quantity<\/li>\n\n\n\n<li>Expected annual volume<\/li>\n\n\n\n<li>Number of SKUs<\/li>\n\n\n\n<li>Target retail price, if available<\/li>\n\n\n\n<li>Packaging budget, if relevant<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Your target price does not have to be exact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its purpose is to help the manufacturer determine whether the requested <strong>flavor, weight, ingredients, shape, packaging, and production volume<\/strong> can work together commercially.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a highly customized 3D gummy with a new mold and premium packaging will have a different cost structure from a standard gummy using an existing mold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeChao provides OEM\/ODM services covering product development, formula customization, shape, flavor, color, and packaging, while MOQ varies according to the product and customization level. (<a href=\"https:\/\/www.lechaocandy.com\/ko\/wholesale-candy-supplier\/?utm_source=chatgpt.com\">\ub808\ucc28\uc624 \uce94\ub514<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_Your_Sample_and_Approval_Standards\"><\/span>Define Your Sample and Approval Standards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most important parts of the brief.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before receiving a sample, define <strong>what you will use to judge whether it is acceptable<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your approval criteria can cover:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Item<\/th><th>What to Confirm<\/th><\/tr><\/thead><tbody><tr><td>\ub9db<\/td><td>Flavor intensity, sweetness, sourness<\/td><\/tr><tr><td>\ud14d\uc2a4\ucc98<\/td><td>Softness, firmness, chewiness<\/td><\/tr><tr><td>\uc0c9\uc0c1<\/td><td>Shade and consistency<\/td><\/tr><tr><td>\ubaa8\uc591<\/td><td>Dimensions and visual accuracy<\/td><\/tr><tr><td>Weight<\/td><td>Target weight per piece<\/td><\/tr><tr><td>\ud3ec\uc7a5<\/td><td>Size, appearance, artwork and labeling<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You should also clarify whether all requirements are mandatory or whether some can be adjusted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Texture must match the reference sample; color can be adjusted within the brand&#8217;s approved range.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This prevents a common problem: approving a sample based on taste, then requesting major changes to shape, weight, or packaging after production preparation has already started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LeChao&#8217;s published customization process follows demand communication, solution design, sampling, mass production, and quality control\/testing, allowing product requirements to be confirmed before mass production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Simple_Candy_Product_Brief_Template\"><\/span>A Simple Candy Product Brief Template<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can send your manufacturer a brief using this structure:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\uc694\uad6c \uc0ac\ud56d<\/th><th>Information to Provide<\/th><\/tr><\/thead><tbody><tr><td><strong>Target Market<\/strong><\/td><td>Country, consumers, sales channel<\/td><\/tr><tr><td><strong>Taste &amp; Texture<\/strong><\/td><td>Flavor, sweetness, sourness, chewiness<\/td><\/tr><tr><td><strong>\uc0c9\uc0c1<\/strong><\/td><td>Color, number of colors, natural\/artificial<\/td><\/tr><tr><td><strong>\ubaa8\uc591<\/strong><\/td><td>Shape, dimensions, custom mold<\/td><\/tr><tr><td><strong>Weight<\/strong><\/td><td>Weight per piece, pieces\/package<\/td><\/tr><tr><td><strong>\ud3ec\uc7a5<\/strong><\/td><td>Format, material, artwork, labeling<\/td><\/tr><tr><td><strong>Budget<\/strong><\/td><td>Target price, quantity, expected volume<\/td><\/tr><tr><td><strong>Approval Standard<\/strong><\/td><td>Taste, texture, color, shape, weight, packaging<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Attach reference photos, competitor products, drawings, packaging artwork, or physical samples whenever possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Product_Brief_to_Candy_Development\"><\/span>From Product Brief to Candy Development<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A product brief does not need to contain every technical answer. Its main purpose is to give the manufacturer enough information to understand <strong>what you are trying to achieve<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"803\" src=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2.webp\" alt=\"\ub3c4\ub9e4 \uce94\ub514 \uc81c\uc870\uc5c5\uccb4, \uc5c4\uaca9\ud55c \uc2dd\ud488 \uc548\uc804 \uad00\ub9ac\" class=\"wp-image-1063\" srcset=\"https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2.webp 2000w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-300x120.webp 300w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-768x308.webp 768w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-1200x482.webp 1200w, https:\/\/www.lechaocandy.com\/wp-content\/uploads\/2025\/05\/Wholesale-Candy-Manufacturer-Strict-Food-Safety-Control-2-600x241.webp 600w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a customized candy project, <strong><a href=\"https:\/\/www.lechaocandy.com\/ko\/\" target=\"_blank\" data-type=\"page\" data-id=\"22\" rel=\"noreferrer noopener\">LeChao<\/a><\/strong> can use these requirements to develop a suitable product solution and move toward sampling and production. The company has provided OEM\/ODM candy manufacturing since 1991 and currently supports customization across formulas, flavors, colors, shapes, coatings, and packaging. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more clearly you define your <strong>target market, taste, color, shape, weight, packaging, budget, and approval standards<\/strong>, the easier it is for both sides to evaluate the same product concept and move efficiently from idea to finished candy.<\/p>","protected":false},"excerpt":{"rendered":"<p>A clear candy product brief helps a manufacturer understand what you actually want to develop. Instead of going back and forth over basic requirements, you can give the manufacturer a clear starting point for formulation, sampling, packaging, and quotation. You do not need to define every technical detail yourself. Your brief should mainly explain the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[18],"tags":[],"class_list":["post-3058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/posts\/3058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/comments?post=3058"}],"version-history":[{"count":4,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/posts\/3058\/revisions"}],"predecessor-version":[{"id":3062,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/posts\/3058\/revisions\/3062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/media\/548"}],"wp:attachment":[{"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/media?parent=3058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/categories?post=3058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lechaocandy.com\/ko\/wp-json\/wp\/v2\/tags?post=3058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}