LeChao’s Creative Soft Candies Shine at 138th Canton Fair

“The creativity and taste of these candies perfectly meet our market’s demand for novel experiences!” remarked a seasoned European buyer at our booth, holding a Sour Belt. The shift from curiosity to delight on his face was the best feedback we could have received.

At the 138th China Import and Export Fair (Canton Fair) in the autumn of 2025, LeChao Candy made a stunning entrance under the theme “Creative Customization, Sweetening the World.” During Phase III of this session, we received over 190,000 buyers from all over the world, which created a vivid, buzzing atmosphere. Based in soft candy manufacturing for more than 30 years, we were pleased to demonstrate to the world that candies are not only sweet treats but also vehicles for joy and creativity.

The Exhibition Floor: Where Taste Meets Creativity

LeChao’s booth became a “Creative Candy Lab” complete with a multitude of samples and interactive tastings, and even became one of the most popular places on the floor to visit. We easily noticed the market trend going from simply wanting a ‘sweet’ candy to wanting a more involved ‘comprehensive taste experience’ which can include fun, textures, and healthier elements.

A Middle Eastern buyer showed great interest in our unique Licorice Candy Series. He specifically tried our Sour Power Bite, praising the intense sour kick and the distinct layers of flavor that followed. Our sales manager elaborated, “Our licorice candies use natural plant extracts. Through precise acid-sugar balance and advanced coating technology, we ensure the flavor is both potent and pure, fully complying with international food safety standards.”

Meanwhile, our Creative Gummy Zone was constantly surrounded by curious visitors. An American buyer was particularly fond of our new 4D Animal Gummies. These three-dimensional, vividly shaped candies appealed not only to children but also captivated many adults.

“This is more than just candy, it’s an edible toy that sparks joy,” our product expert explained, holding up a Juicy-Filled Twist Candy. “Look at its playful twisted shape. When you bite into it, the natural fruit jam filling bursts out, delivering a dual-texture experience. And our Peelable Banana Gummy recreates the fun of ‘peeling’ through a unique dual-shot molding process, making eating candy both fun and delicious.”

Spotlight on Our Popular Product Series

At this global trade event, several of LeChao’s core series stood out as undeniable stars:

Distinctively Flavored Licorice Series

• Sour Lightning Belts: Thin, chewy strips coated with crystalline sour sand, offering an instantly tangy and appetite-whetting punch—a top favorite among young adults.
• Soft-Filled Twist Candies: Brightly colored spiral candies encasing a flowing fruit jam center, perfectly combining a chewy exterior with a smooth, creamy filling.
• Sour Power Bites: Designed for consumers seeking extreme sensation, featuring a intensely sour shell surrounding a resilient chewy core, delivering multiple layers of taste from sour to sweet.

Versatile and Creative Gummy Series

• 3D/4D Gummies: Utilizing advanced molds and manufacturing techniques to create hundreds of realistic, detailed 3D shapes from dinosaurs to fruits, full of childlike fun.
• Fun-to-Peel Gummies: Successfully incorporating the interactive fun of ‘peeling’ into candy, such as peelable oranges and bananas, creating a unique eating experience highly shareable on social media.
• Jam-Filled Gummies: Combining traditional gummies with burst-in-the-mouth technology; the moment you bite in, rich fruit jam bursts out, offering a surprising and complex texture.

Customization Capability: Empowering Global Sweet Brands

At this Canton Fair, we sensed a growing interest in OEM/ODM customization. From using a customer’s own IP for shared-candy collections, to modifying an esteemed recipe to suit the taste requirement of a region, our flexibility can enable a one-stop custom solution (from ideas to shelf), whether our esteemed cooperation are utilizing “500+ in-stock molds” and/or fully utilize the flexible R&D production process. We have no doubt that a great brand that can achieve **”Great Taste, Great Fun and Great Creativity” will lead the future of the candy business.

LeChao Candy: Your Trusted Soft Candy Supplier

Since 1991, LeChao Candy has been dedicated to the R&D and manufacture of soft candies, licorice, jelly beans, marshmallows, and chocolate candies. LeChao Candy is a modern candy manufacturer, specializing in brand capabilities of customization. Our complete service is designed to help global brands to achieve, custom formula development, swift price quotations, strict quality assurance, and timely global logistics.

We sincerely invite you to visit our official website to explore more captivating candy products. Whether you are looking to wholesale our popular series or create unique, exclusive custom candies, LeChao Candy is your most reliable partner. Please feel free to send us an inquiry. Let’s work together to create more sweetness and joy for consumers worldwide!

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